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☆ ‘Barbie,’ ‘Saltburn,’ Vuitton: TikTok Sponsorship Is Consuming Our Culture - The New York Times
▼ + stars: | 2024-01-23 | by ( Natasha Degen | ) www.nytimes.com time to read: +2 min

Marketing is driving culture as promotional campaigns overshadow the offerings they seek to elevate — in fashion, music, art and film. With fashion weeks taking place around the world and awards season well underway, the hype machine is operating at full throttle. Fashion houses seemingly no longer hire creative directors for their design skills or aesthetic vision but for their marketing prowess. For Louis Vuitton, however, the show was an unqualified success: The star-studded spectacle attracted over a billion online views. But now the hype often precedes and overwhelms the product, to the point that the product seems almost irrelevant to its own success.

Persons: ” Sidney Toledano, Dior, Pharrell Williams, Williams, Louis Vuitton, Cathy Horyn, it’s, “, ”, Pietro Beccari, ” “ Barbie, Barbiemania, Josh Goldstine Organizations: Warner Bros

The executive, who was expected to make a visit this month, walked through the WF Central mall in Beijing, China on Tuesday, photos circulating on social media showed. The photos showed Arnault with his daughter, Dior CEO Delphine Arnault, and son Jean Arnault, who works for Louis Vuitton, as well as Dior's China president Monika Figlewicz. Other Beijing residents, posting on social media site Xiaohongshu, reported seeing Arnault at luxury department store SKP. LVMH, which owns labels ranging from Hennessy cognac to fashion houses Dior and Louis Vuitton, declined to comment. "The Chinese are very important clients," Louis Vuitton CEO Pietro Beccari told Reuters in an interview last week.

Persons: Bernard Arnault, LVMH Moet Hennessy Louis Vuitton, Gonzalo, Read, Dior, Delphine Arnault, Jean Arnault, Louis Vuitton, Monika Figlewicz, Hennessy, Pietro Beccari, Pharrell Williams, Casey Hall, Brenda Goh, Mimosa Spencer, Conor Humphries Organizations: Viva Technology, Porte de, REUTERS, WF, Reuters, Tiffany, Thomson Locations: Porte, Paris, France, SHANGHAI, PARIS, China, Beijing, China . China

☆ Louis Vuitton dazzles luxury-seeking Seoul with first pre-fall show
▼ + stars: | 2023-04-29 | by ( ) www.reuters.com time to read: +1 min

SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows. Models walked the 795 metre (2,608 feet) bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquière, artistic director of women’s collections at Louis Vuitton. They strode out of a tunnel on chunky-heeled shoes in slick windbreakers, miniskirts that flared out and striped suits. On Saturday the creator and director of 2021's Netflix hit drama "Squid Game" Hwang Dong-hyuk participated in the show scenography.

☆ Louis Vuitton Pressured to Pull Ads With Joan Mitchell Paintings
▼ + stars: | 2023-02-21 | by ( Nick Kostov | ) www.wsj.com time to read: 1 min

Louis Vuitton has long cultivated art-world connections to generate cultural cache for its products. PARIS—The Joan Mitchell Foundation has sent Louis Vuitton a letter demanding it pull advertisements for its handbags featuring paintings by the late American artist, saying the ad campaign was shot without the foundation’s permission. The cease-and-desist letter—which was sent Tuesday by the foundation’s lawyers to Louis Vuitton CEO Pietro Beccari and reviewed by The Wall Street Journal—alleges that Louis Vuitton illegally reproduced and used at least three works by artist Joan Mitchell for the promotion of its commercial goods.

PARIS, Feb 14 (Reuters) - LVMH (LVMH.PA) top label Louis Vuitton said on Tuesday it has hired Pharrell Williams to head artistic direction of its menswear designs, tapping a popular figure from the music industry to fill the high-profile position left vacant since the passing of star designer Virgil Abloh over a year ago. "Louis Vuitton is delighted to welcome @Pharrell as its new Men’s Creative Director", Louis Vuitton said in a tweet, confirming earlier reports from the Wall Street Journal and the French daily Le Figaro. loadingWilliams' first collection for the label will be shown in June during Men's Fashion Week in Paris, the brand added. Williams rose to fame in the music business as a producer and singer with hits including "Happy" and "Blurred Lines." "Happy," written for the animated movie "Despicable Me 2," earned Williams one of his two Oscar nominations.

☆ Pharrell Williams was just named the new creative director of Louis Vuitton's menswear division
▼ + stars: | 2023-02-14 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +3 min

Louis Vuitton tapped musician and entrepreneur Pharrell Williams as its next "Men's Creative Director." On Tuesday, he added "Men's Creative Director" of Louis Vuitton to that list, according to an announcement on LVMH's site. When Louis Vuitton named Virgil Abloh its artistic director for menswear in 2018, he became the first black American to lead a European luxury fashion house. "I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men's Creative Director. Analysts say that at $20 billion, Louis Vuitton is the biggest luxury brand in the world, according to The Wall Street Journal.

☆ Rosalia performs in Louis Vuitton catwalk show at Paris Fashion Week
▼ + stars: | 2023-01-19 | by ( ) www.reuters.com time to read: +1 min

[1/7] Singer Rosalia performs during Louis Vuitton Menswear ready-to-wear Fall/Winter 2023-2024 collection show as part of Men's Fashion Week in Paris, France, January 19, 2023. REUTERS/Sarah MeyssonnierPARIS, Jan 19 (Reuters) - Louis Vuitton switched up the traditional fashion runway format with a performance from Spanish singer Rosalia taking centre stage at the label's menswear show in Paris on Thursday. Rosalia opened the live event for the LVMH-owned (LVMH.PA) fashion house, emerging from a darkened set wrapped in a puffy white jacket and loose jogging pants, sunglasses wrapped around her face. Models filed past, wearing long jackets with crisp lapels, clutching shiny bags, their looks topped off with curved bucket hats and baseball caps. The world's largest fashion label last week named Pietro Beccari CEO, replacing industry veteran Michael Burke.

☆ LVMH Shuffles Leadership at Louis Vuitton, Dior
▼ + stars: | 2023-01-11 | by ( Nick Kostov | ) www.wsj.com time to read: 1 min

LVMH said Pietro Beccari, who currently head’s Christian Dior, will lead Louis Vuitton from next month. PARIS— LVMH Moët Hennessy Louis Vuitton SE Wednesday announced a major reshuffle of its top executives, elevating Pietro Beccari to lead Louis Vuitton and tapping Delphine Arnault , daughter of Chief Executive Bernard Arnault , to run Christian Dior . The changes, effective Feb. 1, involve the luxury giant’s two largest brands and some of its best-known managers. Both Louis Vuitton and Dior have been on a tear, most recently riding a postpandemic boom in luxury spending that so far has shown little sign of easing.

☆ LVMH could pick Pietro Beccari as new Louis Vuitton CEO - paper
▼ + stars: | 2023-01-11 | by ( ) www.reuters.com time to read: 1 min

ROME/PARIS, Jan 11 (Reuters) - The world's largest luxury group LVMH (LVMH.PA) could pick Pietro Beccari as new CEO of Louis Vuitton, the flagship brand of the French group, according to a media report on Wednesday. Italian Repubblica daily reported that Beccari, who took over as chairman and CEO of Dior Couture in 2018, could replace Michael Burke after LVMH will release its 2022 results. Officials at LVMH could not be immediately reached for comment. Reporting by Francesca Piscioneri in Rome and Geert de Clercq in Paris, editing Federico MaccioniOur Standards: The Thomson Reuters Trust Principles.

☆ LVMH names new Louis Vuitton CEO, puts Arnault daughter in charge of Dior
▼ + stars: | 2023-01-11 | by ( Mimosa Spencer | ) www.reuters.com time to read: +5 min

Pietro Beccari, who has been the head of Dior since 2018, is moving to replace long-time Louis Vuitton CEO Michael Burke, 65. Delphine Arnault, 47, has worked at Louis Vuitton for the past decade alongside Burke and previously spent a dozen years at Dior. [1/2] Bernard Arnault, CEO of LVMH Moet Hennessy Louis Vuitton SE, and Delphine Arnault, Executive Vice President of Louis Vuitton, leave after the Spring/Summer 2020 collection show for fashion house Louis Vuitton during Men's Fashion Week in Paris, France, June 20, 2019. Alexandre Arnault, 30, is in charge of products and communication at Tiffany, while Frederic Arnault, 28, is CEO of another group brand, TAG Heuer. The youngest child, Jean Arnault, 24, heads marketing and product development for Louis Vuitton's watches division.

☆ LVMH's Arnault tightens family grip as daughter becomes Dior CEO
▼ + stars: | 2023-01-11 | by ( Mimosa Spencer | ) www.reuters.com time to read: +2 min

The world's largest luxury group also replaced long-time Louis Vuitton CEO Michael Burke with Pietro Beccari, head of Dior since 2018. Delphine Arnault, 47, has worked at Louis Vuitton for the past decade alongside Burke and previously spent a dozen years at Dior. Burke will continue to work with Bernard Arnault, the company said in a statement. The move follows the recent appointment of Antoine Arnault, Bernard Arnault's eldest son, to head the family holding company, replacing veteran executive Sidney Toledano. Alexandre Arnault, 30, is an executive at Tiffany & Co. while Frederic Arnault, 28, is CEO of TAG Heuer - both LVMH brands.

[1/5] Gingerbread themed decorations presented as part of ‘The Fabulous World of Dior’ installation hang from the facade of the Harrods store in London, Britain, November 10, 2022. REUTERS/Henry NichollsLONDON, Nov 10 (Reuters) - French fashion label Christian Dior kicked off the holiday shopping season in London on Thursday, unveiling a Christmas spectacle at Harrods – with tennis star Emma Raducanu presiding over the event. The LVMH-owned (LVMH.PA) brand outlined the London department store's façade with lights, emblazoning the entrance with an enormous star and filling the windows with sugar sculptures and merchandise. The elaborate holiday set up comes as the luxury sector grows strongly, with wealthy locals and deep-pocketed tourists splashing out on designer fashion despite soaring prices. Reporting by Hanna Rantala and Mimosa Spencer, Editing by Rosalba O'BrienOur Standards: The Thomson Reuters Trust Principles.

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